커뮤니케이션 수단으로서 지속가능성보고서의 상호작용성과 질적 수준간의 관계에 관한 연구 - 글로벌기업의 지속가능성보고서에 대한 Sustainability & UNEP Ranking Analysis를 토대로

A Study on the Interactivity Concept in Sustainability Reporting for Corporate Communication: Focused on Sustainability Report of Global Enterprises

  The purpose of this study was, to explore the development of interactivity concept in sustainability report as a corporate communication tools for the publication of sustainability report. The approach of this study were as follows: first, this study attempted to find how interactivity concept in sustainability reporting can be developed and which preconditions should be met. To do this, this article examined sustainable development, sustainability report as a conceptual basis for sustainability communication. By doing so, this study attempted to develope interactivity concept in sustainability reporting as corporate communication tools. Second, this article conducted empirical research to find a relationship between interactivity concept in sustainability reporting and quality level of those sustainability reporting of global enterprises so that the publication of interactive sustainability reporting would contribute to the quality level of sustainability reports overall.