웹 사이트 사용자의 정보품질 만족에 관한 연구

An Empirical Study on Web Site User Satisfaction

&nbsp;&nbsp;The purpose of this paper is to test empirically justifiable constructs for developed the measurement of Web-customer satisfaction during the information phase. This design involves the test of constructs for measuring Web-customer expectation, perceived performance regarding IQ, expectation congruency, and satisfaction about influence overall satisfaction.<BR>&nbsp;&nbsp;The findings can be summarized as follows.<BR>&nbsp;&nbsp;First, Web-IQ expectation appeared to have a positive effect on Web-IQ perceived performance by expectation congruency and a positive effect on perceived performance by assimilation effect.<BR>&nbsp;&nbsp;Second, Web-IQ expectation did not appear to have a negative effect on Web-IQ expectation congruency. Although that was rejected, it differs from established researches. Some prior Web- IQ expectations that approach to congruency after one&quot;s post Web- IQ expectation. Third, Web-IQ perceived performance appeared to have a positive effect on Web-IQ expectation congruency. Fourth, result that analyze about effect that congruency gets to Web-IQ satisfaction although Web-IQ expectation congruency appeared to have a positive effect on Web-IQ satisfaction.<BR>&nbsp;&nbsp;Finally, Web-IQ satisfaction appeared to have a positive effect on overall satisfaction.