수출기업의 시장지향성과 수출성과 - 시장 감지능력과 반응능력의 매개적 역할

Korean Exporting Firms" Market Orientation and Export Performance: Mediating Role of Market sensing and Responding Capabilities

&nbsp;&nbsp;This study tries to examine the impact of market orientation on exoort performance via the competitive advantages which are market sensing and responding capabilities. To achieve this purpose, the authors reviewed the previous literatures and suggested the empirical link among market orientation, market sensing capability, market responding capability, and export performance as well as the determinants of market orientation.<BR>&nbsp;&nbsp;Based on the collected 274 firms&quot; data, the proposed model was supported with the LISREL analysis. That is, market orientation influences Korean exporting firms&quot; performance indirectly through market sensing and responding capabilities. The authors discuss the meaning of the empirical results and provide future research directions.