학술대회자료
Motivating Factors for An Expected Use of DMB Service and Its Marketing Implications
Motivating Factors for An Expected Use of DMB Service and Its Marketing Implications
- 한국마케팅과학회
- 한국마케팅과학회 학술발표대회논문집
- Korean Academy of Marketing Science Spring International Conference
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2006.05597 - 605 (9 pages)
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Purpose of the research<BR>Uses and Gratification theory(U&G)<BR>Previous research on mobile service<BR>Research questions<BR>Time and spacial influence<BR>Method<BR>Results<BR>Motivations to use DMB service: M(SD)<BR>Perceptions of appropriate time and mobility types to use DMB service<BR>Implications for DMB Marketing<BR>
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