“ONE-CHILD” Generation in China - A Brief Synopsis and Their Distinctions between Two Growing Environments
“ONE-CHILD” Generation in China
- 한국마케팅과학회
- 한국마케팅과학회 학술발표대회논문집
- Korean Academy of Marketing Science Spring International Conference
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2006.05653 - 665 (13 pages)
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While members of a generation have different characteristics and values than their peers, they often share similar values that are rooted in the times and environments in which they grew up. Like Generation Y of America, China also has a special generation that we named "One Child" Generation. The purpose of this manuscript is to explore the distinctions of family, occupational, financial and societal values of “One Child” Generation between two different growing environments-urban and rural area under the factor of consumption capacity. The result indicates that Growing environment could have not been a major factor in influencing the people’s expectation of the future of “One Child” Generation. But if the consumption capacity is the other factor, then the Influence Will be apparent.
〈Abstract〉<BR>INTRODUCTION<BR>“ONE CHILD” GENERATION<BR>UPON ENTRANCE INTO THE MARKETPLACE<BR>RESEARCH HYPOTHESES<BR>METHODS<BR>CONCLUSION<BR>LIMITATIONS<BR>REFERENCES<BR>
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