‘2004 부산 국제영화제’ 방문객 이미지가 만족도와 재방문의사에 미치는 영향에 관한 연구

Effect of the ‘2004 Busan International Film Festival’ Image on Visitors" Satisfaction and Revisit Intention

&nbsp;&nbsp;The purpose of this study is three fold: (1) to explore the image of visitors attending &quot;2004 Busan International Film Festival; (2) to investigate any significant effects of image dimensions on visitors&quot; satisfaction and revisit intention to others; and (3) to examine any significant relationships between image dimensions and demographic variables.<BR>&nbsp;&nbsp;The results show that six dimensions of image were derived from nineteen image attributes, using a factor analysis. A correspondence analysis indicates that statistically significant relationships existed between some of image factors with respect to the demographic variables of age and income. A regression analyses also indicate that most of image factors had significant impact on visitors&quot; satisfaction and revisit intention to others. The findings of this study will provide event and festival managers with useful implications in planning the effective event programs.