The Effect of Post-Adoption Behavior on the Purchase of Next Generation Product

The Effect of Post-Adoption Behavior on the Purchase of Next Generation Product

&nbsp;&nbsp;In examining innovation adoption, marketing researchers have generally assumed that the early adopters of one product are more likely to adopt early the next generation innovative products. However, empirical evidence implies that there seems to be a missing link between product adoption ana the adoption of the next generation products or upgrades.<BR>&nbsp;&nbsp;The current paper tries to fill the gap by incorporating users&quot; post-adoption behavior into the model of buyers&quot; product upgrade or adoption behavior on the successive generations of innovation. Hie survey data on cell phone purchases confirmed the idea that the post adoption behavior, usage of Innovative functionalities in particular, plays a critical role in developing intention of purchasing next generation products.