패션제품 소비자의 가격인지가 제조업체의 이윤에 미치는 영향에 관한 연구 - 서울시내 백화점 판매 데이터를 이용한 실증분석

An Empirical Analysis of the Effects of Consumer Price Perception on Profit for Fashion Product Using Department Sales Data

&nbsp;&nbsp;This study intends to examine whether consumers, especially buying apparel product postpone purchase in the beliefs of price break in the near future. For this research objectives, the dynamic price expectation effect model for apparel product is proposed and is applied to weekly sales data and price information of 43 women&quot;s apparel brands from a department store over the spring season.<BR>&nbsp;&nbsp;The main results are summarized as follows.<BR>&nbsp;&nbsp;1. Dynamic price expectation effect model is developed and the model is more robust to apparel product than Gutenberg model, which is not considered these conditions. 2. By applying the model to empirical data, we find out the price expectation effect in the apparel product; concretely there are 23 brands out of 43 brands.<BR>&nbsp;&nbsp;This study confirms the price expectation effects in the apparel product theoretically and extends the research boundary of price expectation effects.