골프 회원권 구매 선택속성에 관한 연구

A Study on Choice Attribute Which Gives to Golf Club Membership Purchase

&nbsp;&nbsp;The research regarding the important choice attribute which gives an effect to golf club membership purchase. 1990&quot; s as the golf boom as percentage shows the rapid increase of the golf course visitor and it grows, from 2001 are passing over ten million people golf course visitors.<BR>&nbsp;&nbsp;The result of research a frequency analysis, descriptive analysis, factor analysis, multiple regression analysis and a correspondence analysis used the SPSS/PC+10.0 which and is a statistics package program.<BR>&nbsp;&nbsp;The results show that four dimensions of image were derived from 14 important attributes, using a factor analysis. A correspondence analysis indicates that statistically significant relationships existed between some of Golf club membership factors with respect to the demographic variables of income and Golf frequency. A multiple regression analyses also indicate that most of Golf club membership factors had great impacts on visitors&quot; recommend.