학술대회자료
Analysis on B to B Product Strategy in China
Analysis on B to B Product Strategy in China
- 한국마케팅과학회
- 한국마케팅과학회 학술발표대회논문집
- 2005 추계학술대회 발표 논문집
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2005.11227 - 236 (10 pages)
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커버이미지 없음
According to the business survey, we found that there are some problems in the practice of the B to B product strategy of China. The business should take the following countermeasures: Setting up a marketing concept of customer oriented; Upgrade the integration power of product strategy; Do well the job of market segmentation and product positioning; Improve the rate of successful new product development through reinforcing marketing research, innovating the process of product development and increasing consumers’ participation.
Abstract<BR>Introduction<BR>Way of Research<BR>Findings and Analysis<BR>Conclusions and Advices<BR>REFERENCE<BR>
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