The Effects of Store Associations on Customer Satisfaction and Intention to Re-visit

The Effects of Store Associations on Customer Satisfaction and Intention to Re-visit

  This study examines how various characteristics of a retailer influence consumers" satisfaction and re-patronage intention of the discount retail store. It is also included In the model how the overall attitude towards a discount retail store, an abstract and global image component is associated with other store Image components and satisfaction and re-patronage intention. The data, collected from a sample of 416 customers In Susan, Korea, indicate that various store images have significant effect on consumers"overall attitude towards a discount retail store, that both the overall attitude and store imageshave direct influences on satisfaction and intention to revisit the store. The applications in management and implications for future research are discussed.