우리나라 인터넷 쇼핑몰의 고객 정보 수집에 관한 연구

A Study on the Customer Data Collection of Internet Shoppingmall in Korea

&nbsp;&nbsp;The key to successful marketing is consumer information under new paradigm such as one to one marketing or individualization. So, this study attempts to examine the condition associated with customer data collection of internet shoppingmall in Korea. Specifically, this study focused to the collection method by customer&quot;s self-disclosure. Also the present research suggests strategic implication based on the results for the condition analysis and the theoretical reviews about the related previous literatures.<BR>&nbsp;&nbsp;This research thus provides important practical implications in that it suggests the possibilities of strategic applications associated with customer&quot;s self-disclosure through applying theoretical results to the real internet shoppingmall.