학술대회자료
Investigation of Psychological and Social Origins of Consumer Resistance to Innovations
Investigation of Psychological and Social Origins of Consumer Resistance to Innovations
- 한국마케팅과학회
- 한국마케팅과학회 학술발표대회논문집
- 2005 추계학술대회 발표 논문집
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2005.113 - 21 (19 pages)
- 12
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Ⅰ. Introduction<BR>Ⅱ. Individual Resistance to Innovations<BR>Ⅲ. Group Resistance to Innovations<BR>Ⅳ. Overcoming Resistance<BR>Ⅴ. Conclusion<BR>References<BR>
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