학술대회자료
How Imagery Information Processing Inferred by Brand Affects Consumers" Evaluation of Resource-Matching/Mismatching Advertising
How Imagery Information Processing Inferred by Brand Affects Consumers" Evaluation of Resource-Matching/Mismatching Advertising
- 한국마케팅과학회
- 한국마케팅과학회 학술발표대회논문집
- 2004 추계학술대회 발표 논문집
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2004.1127 - 45 (19 pages)
- 4
커버이미지 없음
INTRODUCTION<BR>THE MEANING AND ROLE OF IMAGERY INFORMATION PROCESSING<BR>BRAN AND IMAGERY INFORMATION PROCESSING<BR>EXPERIMENT<BR>REFERENCES<BR>APPENDIX<BR>
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