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학술저널

몽골 남녀 대학생의 의복 구매행동과 패션의식

Clothing Purchase Behavior and Fashion Consciousness of Mongghol University Students

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&nbsp;&nbsp;Mongolia&quot;s University Students was having many Traditional market&quot;s utilization factor when purchasing clothes and purchase frequency follows in sex and shows the difference which considers. The friend the neighborhood mainly used in intelligence personnel application, it was different that the shop advertisement utilization factor of our country University students was nott high.<BR>&nbsp;&nbsp;The clothing was high possession possibility of the keeping warm jumper or the sweater caused by with cold weather, cause of clothing dead-storage mainly is by the girl-disgust, the boy-old, and then, the difference which considers to between boy and girl is showed.<BR>&nbsp;&nbsp;Consciousness of Fashion of Mongolia&quot;s University students is showed rather impulse purchase, trademark consciousness and price serious consideration than style-serious consideration highly.

Abstract<BR>Ⅰ. 서론<BR>Ⅱ. 이론적 배경<BR>Ⅲ. 연구 방법 및 절차<BR>Ⅳ. 결론 및 고찰<BR>Ⅴ. 결론<BR>참고문헌<BR>

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