고속도로 휴게소 식당 이용 고객의 메뉴요구도 및 메뉴선택요인

Menu Demand and Menu Choice Factor of the Restaurant Customer at Resting Places on the Highways

  The purpose of this research was to supply basic character and demand of customer for the efficient operation of the restaurant at resting places on the highway. Menu choice factor was investigated as scoring of customer"s consideration about quality, taste, temperature, nutrition, amount, flavor, freshness, cookery, one"s like, seasonal meal, price and quickness. The result of menu demand by customer"s general character was that menu demand score of male customer was higher in Korean meal and the score of female customer was higher in noodles and fast food. And younger customer followed noodles, fast food and Korean meal but older customer was higher in Korean meal and Japanese food. Also menu choice factor of customer was taste, freshness and quality of meal.