학술저널
The Effects of e-service quality determinants on customer satisfaction and repurchase intention implicate an effective e-service strategy for mangers<BR> This study suggests major determinants (i.e. core service, support service, and web design) of e-service quality and the experiential research is conducted in the field of e-learning. We find that these determinants influence on customer satisfaction, and repurchase intention is affected by customer satisfaction.<BR> Finally, strategic and managerial implications about e-service quality are discussed.
Ⅰ. 서론<BR>Ⅱ. 이론적 배경<BR>Ⅲ. 연구 모형 및 가설 제시<BR>Ⅳ. 실증분석<BR>Ⅴ. 결론<BR>참고문헌<BR>Summary<BR>
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