한류스타 : 한국산 제품의 소비심리에 미친 영향과 정보발신인 효과에 관한 연구

Hallyu Stars: Effects on Evaluations and Purchase Intentions of Made-in-Korea Products and Their Source Effects

&nbsp;&nbsp;This study investigated effects of Hallyu Star on product evaluations and purchase intentions of made-in-Korea products. It also studied source effects of Hallyu Star. To accomplish purposes of the study, it asked questions 173 persons living in Fukuoka, Japan.<BR>&nbsp;&nbsp;The results of the study show that changes in country image resulted from Hallyu Star influence on Japanese consumers&quot; reponses to made-in-Korea products. In this study, attitudes toward Hallyu Star and source effects of Hallyu Star were most prominent at female respondents aged 40 and over. And Hallyu Star&quot;s source effects appear to be somewhat different according to product types.<BR>&nbsp;&nbsp;Based on major findings of the study, this study discusses both academic and practical issues and provides a suggestion for future studies.