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유통업체 편의성의 결정요인에 관한 연구

How Convenient Is Retailer"s Convenience?

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  Based on Seiders"s study(2002) on retailer convenience, we tried to investigate the determinants of retailer"s convenience in Korean retail industry. Using six dimensions of retailer convenience, discount stores and convenience stores were analyzed in terms of different dimensions and characteristics of convenience. Managerial implications and limitations of the results of the study were also discussed.

Ⅰ. 서론<BR>Ⅱ. 이론적 배경<BR>Ⅲ. 연구설계 및 실증 분석<BR>Ⅳ. 결론<BR>참고문헌<BR>Summary<BR>

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