학술대회자료
The Impact of Channel Pricing Strategies on Customers’ Pre-Purchase Quality Expectations and Search Intentions
The Impact of Channel Pricing Strategies on Customers’ Pre-Purchase Quality Expectations and Search Intentions
- 한국마케팅과학회
- 한국마케팅과학회 학술발표대회논문집
- Korean Academy of Marketing Science Fall International Conference
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2006.1173 - 75 (3 pages)
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