Impact of Innovative Characteristics of Smart Clothing on Purchase Intention

Impact of Innovative Characteristics of Smart Clothing on Purchase Intention

&nbsp;&nbsp;The purpose of this study was 1) to identify innovative characteristicsof smart clothing, 2)　to analyze the influence of innovative characteristics on attitude toward products and purchase intention, 3) to examine the relationships between innovative characteristics and purchase intention grouped by fashion lifestyle.<BR>&nbsp;&nbsp;The survey was conducted for undergraduate students whom are familiar with new technology and product and 300 subjects were used this study. For data analysis, descriptive statistics, factor analysis, cluster analysis, ANOVA, multiple-regression analysis were used with the SPSS 10.0 program.<BR>&nbsp;&nbsp;The results of this study were as follow: First, the innovative characteristics of smart clothing were categorizedinto three factors; &quot;Relative advantage/Compatibility&quot;, &quot;Triability/Observability&quot;, &quot;Complexity&quot;. Second, the influence of innovative characteristics to attitude toward productsand purchase intention, the &quot;Relative advantage/Compatibility&quot; and &quot;Triability/Observability&quot; positively influenced on attitude toward products and purchase intention. Third, fashion lifestyle groups were categorized into four factors;&quot;Fashion/Appearance Oriented&quot;, &quot;Leisure Oriented&quot;, &quot;Health Oriented&quot;, and ‘Socializing Oriented&quot;. Also, innovative characteristics &quot;Triability/Observability&quot; were significantly different among fashion lifestyle groups.<BR>&nbsp;&nbsp;This study would be beneficial for those in smart clothing development by understanding the potential reactions, and in particular this research results may guide fashion companies to create and strengthen positive attitude toward smart clothing by establishing a target marketing strategy.