웰빙 라이프스타일 측정도구 개발을 위한 국내 웰빙 소비자의 라이프스타일 특성에 관한 탐색적 연구

Exploratory Study on Well-Being Oriented Consumers" Lifestyle

&nbsp;&nbsp;This study analyzed qualitative data gathered from well-being oriented Korean consumers through focus group interview in order to examine their lifestyle and provide implication for measurement development of well-being oriented Korean consumers&quot; lifestyle. For the purpose, researchers interviewed 9 wellbeing-oriented consumers who meet conditions or qualification mentioned to collect information about their lifestyle and researchers conducted content analysis to the answers. The results were as follows:<BR>&nbsp;&nbsp;1. Health management and environment preservation are the most important lifestyle factors to differentiate well-being oriented consumers from the other consumers. Their mind and behavior related environment preservation aresought from a personal point of view(for their own family&quot;s long-term health) un like American consumers with lifestyle of health and sustainability(LOHAS) who seek environment preservation from a social point of view.<BR>&nbsp;&nbsp;2. There are similarity between well-being oriented Korean consumers&quot; lifestyle and American consumers&quot; lifestyle of health and sustainability in 10 indices of LOHAS and there are differences between them in 2 indices(thinking of environmental effect from a global point of view and active use of recycling product). However, most of these indices seems not to be suitable for measurement of wellbeing-oriented Korean consumers&quot;s lifestyle in expression.<BR>&nbsp;&nbsp;3. Well-being oriented Korean consumers show the characteristics of 10 indices presented in Jeilgihoik company&quot;s report directly and indirectly but also show another characteristics related various life areas. This imply that Jeilgihoik company&quot;s 10 indices seems not to be good to measure wellbeing-oriented Korean consumers&quot;s lifestyle<BR>&nbsp;&nbsp;4. Based on the result of content analysis, the need for new instrument to measure wellbeing-oriented Korean consumers&quot; lifestyle is suggested in this study and this study provide lifestyle dimension(ex. health, environment and a personal or social point of view) and life areas(food life, shopping life, leasure life etc.) included in measurement related to AIO(action, interest and opinion).