중국비지니스에서 꽌시의 역할과 시사점

A Study on Role and Implication of Guanxi Doing Business in China

&nbsp;&nbsp;It has long been recognized that personal relationship(Guanxi) is one of the major dynamics in Chinese society where business behavior revolves around Guanxi. Guanxi is often said to be the source of sustained competitive advantage for foreign companies doing business in China, there is little theoretical basis for this view. Many foreign companies in China develope and utilize Guanxi as strategic mechanism to overcome competitive and resource disadvantage by cooperating and exchanging favor with their stakeholders.<BR>&nbsp;&nbsp;In an effort to improve our understanding of Guanxi, this study seeks to address definitions, principles, economic rationale of Guanxi and supply managerial implications for Korean firms doing business in China.