청주지역 주부들의 웰빙에 대한 인식 및 웰빙지향 식행동 실태

Perception on Well-being Life Associated Dietary Behaviors among Housewives in Cheongju Area

  This study investigated the perception of well-being and the well-being oriented dietary behaviors among 210 housewives in the Cheongju area. The survey was conducted from March 20,2005 to March 27, 2005. The result showed that 81.9% of the respondents were interested in well-being, and 54.5% replied that the well-being oriented life was hard to maintain because it costs much money. 35.3% were found to spend less than 200,000 a month to maintain a well-being life, and the spending on food accounted for 73.6%, comprising the greatest portion of expenditure. 79.5% answered that TV is the main source of information about well-being, comprising the greatest portion of respondents. 37.7% pointed to the "conspicuous commerciality" which makes the enthusiasm for the well-being problematic. The mean score of well-being oriented dietary behaviors was 3.27 out of the full score of 5. Questions with relatively higher scores include "not going too far with the diet(3.71 scores)", "preferring Korean food to the Western food(3.64)", "drinking coffee less than two cups a day(3.52)". Questions with less than mean scores include "drinking a lot of water(2.95)", "having functional food(2.81)", "eating less food for dinner(2.67)". In the factors that may influence the well-being oriented dietary behaviors, the group with the monthly income ranging from 3 million to 4 million and the group who answered that their priority was the "organic food" when preparing meals were found to get  significantly high scores related to the behaviors. In conclusion, nutrition education and tighter supervision of wellbeing advertisements are required to protect consumers from misleading of exaggerated advertisements, and to settle sound well-being culture.