청주지역 대학생의 의복선호색과 색채 이미지 연구

A Study on the Color Preference and Color Image for Clothing of College Students in Cheongju City

  In fashion designers, the color is an important means of expressing their ideas and images, and it also affects for the consumers to make decisions when they purchase clothing. For the use of fashion marketing and textile development, it needs to analyze the preference of the color of clothing because, especially, the color can bea great factor when customers purchase their favorite products. So the purpose of this study was to analyze and compare the differences in gender of preferred color and color image for shirts and slacks in the fall fashion among the college students in the hope that it could be of use to develop appropriate fall shirts and slacks which would be favored by the college students. There were partially significant differences in the implication of color suggestion, general color preference and dislike color, preferred apparel color, preferred apparel color imagte according to the gender.