OEM 수출기업의 ODM 수출기업으로의 전환시 장애요인에 관한 연구

An Study on Obstacles in Exporting Company"s transformation from OEM to ODM

&nbsp;&nbsp;OEM export had played an important role on Korea up to 1990. The export amount made in OEM by Korean companies had been increased until the end of 1980s. However, since 1990, it has been decreased up to now. Therefore, many small-medium sized OEM exporting companies are transforming their exporting strategies to Own Brand or ODM(Original Development/Design Manufacturing) to maintain and develop their markets abroad.<BR>&nbsp;&nbsp;For transforming their exporting strategies into Own Brand, small-medium sized OEM exporting companies need lots of financial and human resources to develop new products and their own brands for overseas marketing. Furthermore, they have to take a heavy burden of the low possibility of success. To avoid those burden, many large and small-medium sized companies which have been fulfilling OEM export are transforming their strategies to ODM export instead of Own Brand export.<BR>&nbsp;&nbsp;Therefore, this article analyzes the obstacles which may occur in the transforming through the interviews with the ODM exporting companies which have succeeded in transformation from OEM to ODM. The main goal of this study is to contribute to Exporting Company&quot;s transformation from OEM to ODM in Korea.