외식업체의 테이크 아웃 서비스에 대한 고객 만족도 분석

An Analysis on the Customers" Satisfaction with the Take-out Service of Restaurants

  There are many factors affecting the growth and the change of the foodservice industry. Convenience has become a top priority for the increasing number of single households and working women todays. This trend has given a strong impetus to the foodservice operations and they are now providing take-out service. The purpose of this research was to analyse the customer satisfaction with the take-out service of the restaurants. A questionnaire survey of 450 consumers that have experience in take-out service at the restaurants was conducted and 378 completed questionnaires were available for the purpose of the statistical evaluation. Statical analyses were made of raw data by way of using the SAS 8.2 S. Customers" satisfaction scale was composed of 5-Likert scales. The main results of this study were summarized as follows; The customer satisfaction with the take-out service was analyzed according to area, gender and job. The satisfaction score was between 3 point and 4 point among 5 scales. In the satisfaction score according to job, the score in urban area was highly than rural area significantly. In the satisfaction score according to gender, there was no relations significantly in the satisfaction score according to job, there was different significantly in the elements of food taste, price, kindness of employee, knowledge of menu, neatness of employee and access to the restaurant.