보행자 특성과 상가권리금

The Pedestrian Traffic Characteristics and Key Money

&nbsp;&nbsp;1. CONTENTS<BR>&nbsp;&nbsp;(1) RESEARCH OBJECTIVES<BR>&nbsp;&nbsp;The impact of pedestrian Traffic characteristics on retail key money is empirically modeled and tested.<BR>&nbsp;&nbsp;(2) RESEARCH METHOD<BR>&nbsp;&nbsp;The theoretical basis for the study is the equilibrium model based on consumer and retailer behavior. The data includes information on retail key moneys and pedestrian Traffic characteristics for 88 trade areas in Korea.<BR>&nbsp;&nbsp;(3) RESEARCH RESULTS<BR>&nbsp;&nbsp;In summary, male and female volume of foot traffic is exposed to determine amount of retail key money.<BR>&nbsp;&nbsp;2. RESULTS<BR>&nbsp;&nbsp;The results provide evidence that, using the regression tree method, volume of one a week 20years old male foot Traffic at 12:00 pm, volume of one a week 40years old female foot Traffic at 7:00 pm and, volume of one a weekend l0years old male foot Traffic at 12:00 pm variables do affect retail key money of the 88 major trade areas in south korea largely. In summary, male and female volume of foot traffic is exposed to determine amount of retail key money.