모바일 뱅킹 서비스의 IT 구성요소에 관한 선호도 연구

A Preferencee Analysis of IT Components for Mobile Banking Service

  Recently, mobile banking service comes into the spotlight in the mobile environment. Considering design theory, this empirical study focuses on understanding the characteristics of mobile banking and measuring the priority of IT composition elements organizing the mobile banking service. That is, by empirically analyzing affecting factors of mobile service acceptance as an aspect of customer, this study would like to understand important factors of mobile banking use. The result of study will be used to strategic decision making for the company providing mobile banking service and great help to reinvigorate mobile banking service.