패션 코디네이션 의식에 대한 소비자 요인 분석

College Student"s Consciousness of Fashion Coordination

&nbsp;&nbsp;This is a survey based on college student&quot;s consciousness about fashion coordination with costumes, hair, make-up and accessaries. The sample consist of 283 collage students residing in Seoul. As a result of this study, 4 main factors related with consciousness of fashion coordination are analyzed as fashion-oriented factor, product expressive factor, practical factor, situational factor. Fashion-oriented factor is the most effective aspect of consciousness of fashion coordination.<BR>&nbsp;&nbsp;There is different result of consciousness factor of fashion coordination between male and female. Female students are much higher in fashion consciousness than male students.<BR>&nbsp;&nbsp;Filed of major is also important aspect of analyzing fashion consciousness, however the average of consciousness factor is not so much distinguished.<BR>&nbsp;&nbsp;This is a basic study of consumer consciousness of total fashion coordination and the authors hope that more related studies would be made in future with cooperation between scholars in clothing and beauty decoration fields.