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고객의 헤어칼라와 이에 관련된 요인분석

The Analysis of the Relevant Factors to Customers" Hair Colors

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&nbsp;&nbsp;Dying hair is getting a new reputation, and a fashion towards hair coloring has changed a lot. As a result, customers increase their need towards different and unique hair colors that suit them.<BR>&nbsp;&nbsp;This study has been built up through surveys in order to determine customers&quot; individualities in hair style and color, consolidate the most beautiful formation that suits this time, and moreover improve the quality of service,<BR>&nbsp;&nbsp;In the sampling, under 20 year olds make up 39.2%, and the majority (85.1%) are women.<BR>&nbsp;&nbsp;In terms of education status, high school graduates make up 51.4%, and in terms of jobs, the majority(36.5%) are students. 44.6% of interviewees said that they dye their hair once or twice a year and their favorite color to dye hair is brown or the brownish color (37.8%)<BR>&nbsp;&nbsp;For the question of what they think about the epochal colors that the new generation prefers to dye with, 33.8% of them answer that it looks very sophisticated and very modern, which is very positive.<BR>&nbsp;&nbsp;For the question of whether they prefer acid or basic hair dyes, 59.5% appear to prefer acid hair dyes.<BR>&nbsp;&nbsp;The factors to choose a beauty shop is ranged from that it colors them ( under ages) what they want at 21.8% to that it treats their hair against hair damage for the middle aged(30-39). Over 40 year olds choose hair shops based on how much they express and reflect their tastes and their individualities through hair color.<BR>&nbsp;&nbsp;In terms of the reason why they choose a specific hair salon, both males(30.3%) and females(18.5%) select it according to how well it differently creates their hairs from the others, attempting to maximize their individualities.<BR>&nbsp;&nbsp;47.3% of them say that they feel satisfied with a new hair color after dying, and in regard to the technical dying skill, 51.4% say that it is just average. In the matter of the cost, it is thoyght a bit expensive for 47.3%, and in retouch dying, it is thought okay for 35%.

ABSTRACT<BR>Ⅰ. 서론<BR>Ⅱ. 연구방법<BR>Ⅲ. 연구결과<BR>Ⅳ. 요약 및 결론<BR>참고문헌<BR>

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