색조 화장품 광고에 나타난 유행 색채 변화에 대한 연구 - 아이섀도를 중심으로

A study on the change in fashion colors represented in hue cosmetics advertisements - Focus on eye shadow -

&nbsp;&nbsp;The purpose of this study is to analyze a color tone with an integrated image suitable for the sensitivity of consumers and a higher predictive ability through color planning by analyzing the color, coloring and makeup trends of eye shadow of hue cosmetics, since customers sensitively react to the colors of eye shadow the most.<BR>&nbsp;&nbsp;Data is Collected by the analysis of the advertisements of eye shadow from 1994 to 2003 based on advertisement copy, color, and coloring image suggested that an image of the fashionable colors of eye shadow was integrated and correlated to the coloring including the hue; it was makeup expressed as a color and a copy rather than as the hue itself as proposed by the fashionable colors of eye shadow.<BR>&nbsp;&nbsp;The results of this study focused on basic data for a more precise forecast concerning the hue, coloring, and makeup trends in hue cosmetics that should propose new colors to meet the rapidly changing demands of the consumers every season. Breaking away from irrational, inefficient methods wherein individual intuition was applied to the planning of the hue or the individual development of the hue, coloring, and makeup trends resulted in different images.