한류(Han-Ryu) 현상이 중국대학생 모방의도에 영향을 미치는 요인에 대한 연구

An analysis on the perception and present state of Korean stars and on the preference of hair style of Han-Ryu stars

  This study attempts to locate the conceptualization of Korea Wave(Han-ryu) and the hair style of Korea constructed by Chinese Students staying in Korea. Chinese students who receive the new Korean trend after 1980 differing from the older generation tried to catch up with Han-ryu stars" various way of self expression and fashion style flexibly. There has been rapid growth of the Chinese students" number entering Korea since the 1992 Korea-China Diplomatic agreement. Moreover China joined WTO and will open 2008 Beijing Olympic Games, which will accelerate the pace to the Korean trend culture with the hope of expending the consumer market and economic growth. In this study, Chinese new generation preferred TV first to get to the Korean trend culture and their hair style changed the Han-ryu stars" hair styles. Specially if they like a Han-ryu star they also tried to follow his hair style. And Han-ryu stars" hair style have a much influence to Chinese new generation. The influence was bigger for the female students than male students. Korean trend culture is anticipated to bring practical mutual help between two countries in the field of culture, capital, technology more than just the cultural exchange. The positive image of Korean culture can be packed as an important part of Asian mental culture and if it affects worldwide mental culture, it can be the worldwide leading civilization culture with the enhancing effect of the country name of Korea and Korean brand goods exchanging trade.