미용실 이용 실태에 따른 고객만족에 관한 연구 - 헤어 미용서비스를 중심으로

About Costomer"s Setisfaction: in Cosmetic Technology

&nbsp;&nbsp;The purpose of this paper: first, to survey hair beauty expense per population statistical variable; second, price satisfactions in technical items; third, to study satisfactions of technical levels; last, to study satisfactions of technical variations.<BR>&nbsp;&nbsp;To collect data, I had surveyed with the objects of 400 female collage students that used beauty shop-100 students per grade- using 26 questions and degrees of 5 levels, during March 2002, in Busan.<BR>&nbsp;&nbsp;In the population statistical variable, the spending money of arts-majoring students is the most expensive-300,000 won in average- and about cost for beauty in a month, the group of &quot;under 30,000 won in average&quot; is the majority indicating 34.8%. In the price satisfactions, dyeing and treatment in order and items of perm, cutting, and dry didn&quot;t show many difference. And in the technical level, &quot;Normal&quot; is responded most reflecting 54.8%, and &quot;Yes(satisfied)&quot; is second(25.8%). - In general, about the technical levels of beauty they responded some sort of satisfaction. Because technique and character of hair-designer is different in each, it is the customer that improve satisfactions by choice. - In the variations of technique the most responded answer is &quot;Normal(61.5%)&quot; and students are generally satisfied in technical variations.<BR>&nbsp;&nbsp;So, the comment for further study: it is necessary to generalize this study through expanding the objects in diverse ages and classes, and more purposes that indicate the satisfactions in using hair-shop. More various approaches including customer&quot;s character affecting satisfactions such as social classes, ages, incomes, and job are required and the survey to apply experiment design to real conditions is necessary.