열기구 펌 시술 이용에 관한 소비자 연구 - 대전지역 일부 여성을 중심으로

A study consumers tend to prefer perm using heating tools -Focused on female in part of DAEJEON

&nbsp;&nbsp;First, magic straight, which was introduced in late 1990&quot;s sucessfully improved hair styling by straightering curly hair to give a natural look and invigorating hair.<BR>&nbsp;&nbsp;The use of magic straight will continue to increase in future because consumers from more device age groups are now using magic straight and they are more concerned with the quality of hair styling rather than the cost<BR>&nbsp;&nbsp;Second, consumers who choose perm using heat are devided into different age groups : female consumers in 20&quot;s prefer magic straight : comsumers in 30&quot;s use quick setting perm : and consumers in 40&quot;s prefer Digital perm.<BR>&nbsp;&nbsp;Third, more female consumers tend to choose hair styles that would make them look younger for their age, while magic straight and setting perm were often used for young college students and working women in the past, more middle-aged women in 40&quot;s are now trying magic straight and setting perm on long hair or Digital perm.