우리 나라 여성들의 화장품 제품 디자인에 따른 구매성향 연구

The Study of Propensity to Purchase of Cosmetics Case Design

&nbsp;&nbsp;I classified into two items ; Basic toiletries and make-up which gives color. Basics like skin lotion should point on popularity and brand image. When it comes to coloring make-up, people usually carry about it for making their toilet in anywhere. So other people can see it easily. It make people more concern how it looks<BR>&nbsp;&nbsp;White and transparent color which show the substance favored in basics&quot; case. Because consumers can see the rest of martial and feel freshness. Black is first favored color in coloring make-up one and blue is followed.<BR>&nbsp;&nbsp;Foreign cosmetics corporations have developed their brand image by making polished case and being designed suit to their image. But domestic one don&quot;t make big change in color when new product is out. Nowadays, some of companies gradually bring out the characteristics toiletries<BR>&nbsp;&nbsp;Vegetable product stress on it&quot;s natural feature and softness using pastel green. The case is also designed closely associated with plants. As esthetical standard of consumers get elevated, originality, economy and convenience are considered in product design<BR>&nbsp;&nbsp;Most of all, various cosmetics thinking over environment appear. The big change in make-up market is not to buy toiletries with the outer wrapper as we did but to buy product itself because of environment problem to garbage. So visual effect on cosmetics case will be increasing. Esthetical and environmental intimate case should be take out more.