화장품 브랜드 이미지에 따른 미용 일러스트레이션 연구

A study on beauty illustration according to cosmetic brand image

&nbsp;&nbsp;The beauty illustration is the visual expression presupposing the communication with the public, where the substance of &quot;trend&quot; is included. In this sense the beauty illustration, which should be varied sensitively according to the mind for expression, plays an important role in expressing a vogue or an image.<BR>&nbsp;&nbsp;Here is my proposal on the beauty illustration making various attempts with one&quot;s individually-creative techniques and the expression of materials according to the flow of the rapidly-changing vogue.<BR>&nbsp;&nbsp;The contents of the study consist of grasping the concept of the illustration through theoretical investigation, looking into the history of illustration and further the meaning and scope of the illustration together with the development process up to the present, going through the features of each image of line, diagram and color, and sampling a cosmetics brand with its uniqueness to suggest the beauty illustration for the image of the brand. The conclusion refers to not only the development direction and applications of the beauty illustration but also the correlation with the beauty illustration that line, diagram and color have.<BR>&nbsp;&nbsp;For the method of study, the image of line, diagram and color has been classified by investigating the definition, history and modern meaning of the beauty illustration and summing up domestic fashion and design books and previous theses, and the brand image of the cosmetics has been picked up from the internet homepage and the leaflets of each cosmetics company but limited to the brands selling in Gwangju Lotte Department Store.<BR>&nbsp;&nbsp;The proposal for the beauty illustration is made on the basis of the 2004 S/S make-up trend by selecting the features of face and color to match with the image of the cosmetics brand which acquired by means of the said image of line, diagram and color.