립스틱 색채로 본 여성심리에 관한 연구

RESEARCH ON THE PSYCHOLOGY OF WOMEN BASED ON THE COLOR OF LIPSTICK

&nbsp;&nbsp;In this paper, the color of lipstick was examined making relationship to social phenomenon by means of studying the reason of choice, the emotion and mental state caused by it, preference, and its associative images.<BR>&nbsp;&nbsp;1. The most important reason for the choice of the color of lipstick is emotion and mental state making a percent of 38.4, and the tone of color of clothes is the next making a percent of 35.0.<BR>&nbsp;&nbsp;2. Usually, people want to use the lipstick the color of which is a series of brown when they feel blue. But, they prefer a series of pink When they have a date with opposite sex or they are in cheeriness.<BR>&nbsp;&nbsp;3. Most people think that they look nice with the lipstick the color of which is orange or beige or pink, however, they prefer and want to use one the color of which is a series of pink.<BR>&nbsp;&nbsp;4. One of the popular images of the color, pink might be said by the word "cute". And, this image is supposed to be made temporarily by the cultural phenomenon named &quot;princess syndrome&quot;. (A woman who thinks that she is a very important people like princess.)