메이크업의 심리적 역할로써 심리유형, 추구이미지 및 메이크업 색조와의 연관성에 관한 연구

Association Analysis among Psychological Typology, Image sought and Make-up Color as a Psychological Role of Make-up

&nbsp;&nbsp;The purpose of Make-up have shifted from outside beauty which deal with external effects of make-up to psychological role in which make-up expresses psychological character, thinking way and value pursuit recently. Based on this recent concept of psychological role of make-up, this study analyzed association among psychological typology, image sought and make-up color.<BR>&nbsp;&nbsp;In this study, MBTI analysis of C.G. Jung was performed to find out consumer&quot;s psychological characters. Next we collected pursuit images through open-ended question method from pilot study. Then we analyzed association among psychological typology, image sought and make-up color.<BR>&nbsp;&nbsp;The results of this study shows that people who have same type of psychological character prefer same type of image pursuit and eventually like same type of make-up colors. It means that psychological typology, image sought and make-up color are inter-related one another. Therefore, Make-up expresses not only external beauty of people but also psychological role. To analyze the relationship among psychological typology, image sought and make-up color, we used consumer survey method then through data analysis, we suggested practical and theoretical implications about psychological role of Make-up.