현대 여성의 라이프 스타일과 화장품 구매행동에 관한 연구 - 여대생을 중심으로

A Study About Behaviors of Consuming Cosmetics and Modern Women’s Life Style

&nbsp;&nbsp;This Study is based on 287 persons of female students who are attending community college in the local area. A survey has been done about female&quot;s make-up consuming behavior according to their lifestyle.<BR>&nbsp;&nbsp;1. The age of 16-20 people firstly started to wear make-up.<BR>&nbsp;&nbsp;2. According to age, the money they spend a month on make-up shows fifty thousand won to one hundred thousand one(58.3%) on basic make-up, thousand won to fifty thousand won(53.5%) on make-ups.<BR>&nbsp;&nbsp;3. The most concerning part when they wear make-up shows to be the &quot;eyes&quot;, and unmarried(57%), 20-29 years old(55%), fifteen thousand won to twenty thousand won of allowance05%), below 20 years old(41%), middle class(49%), freshmen (37%) shows the most interest.<BR>&nbsp;&nbsp;4. There was some meaningful difference (P＜0.05) between the married and the unmarried when people are faithful to themselves (P＝0.011). However, there was no meaningful difference when it comes to the liberal(0.090), the depressed(0.491), the fashion chasers (0.788), and fun chasers (P＝0.l25). (P＞0.05)<BR>&nbsp;&nbsp;5. When it comes to the age according to lifestyle, there was some difference in the liberal (P＝0.038), (P＜0.05), there was no difference in the other cases. The depressed (P＝0.923), fashion chasers (P＝0.494), the self-involved (P＝0.638), fun chasers (P＝0.240). (P＞0.05).<BR>&nbsp;&nbsp;6. According to the allowance of a month, the liberal (P＜0.000) shows some changes, but the other cases showed no changes, The depressed (P＝0.270), fashion chasers (P＝0.565), the self-involved (P＝0.782), fun chasers (P＝0.526). (P＞0.05)<BR>&nbsp;&nbsp;7. About the self confidence in one&quot;s appearance, fashion chasers (P＜0.05) and the self-involved (P＝0.014) show meaningful changes (P＜0.05), the liberal (P＝0.512), the depressed(P＞0.075), and fun chasers (P＝0.563) showed no changes. (P＞0.05)<BR>&nbsp;&nbsp;8. When it comes to the possibility of covering one&quot;s appearance by wearing make-up, only fun chasers (P＝0.011) showed meaningful differences. (P＞0.05), The liberal (P＝0.568), the depressed (P＝0.491), fashion chasers (P＝0.194), the self-involved (P＝0.435). (P＞0.05)<BR>&nbsp;&nbsp;9. Lifestyles according to one&quot;s lifestyle, fun-chasers (P＝0.011) showed some changes, The liberal (P＝0.568), the depressed (P＝0.491), fun chasers (P＝0.0194), the self-involved (P＝0.435). (P＞0.05).