쇼핑가치와 윈도우 디스플레이 유형에 따른 미용실 선택의 호의도에 관한 연구

A Study on the Effective Responsiveness Related to the Selection of Beauty Salon Depending on the Value of Shopping and Type of Display

&nbsp;&nbsp;Promotion of visit to beauty salon that is widely used in businesses related to beauty industry is a visual way of exhibition. The displaying, one of the display of those exhibition methods, has the advantage of conveying the image of beauty salon directly to customers, and promotes and stimulates the visit of customers. Furthermore, customers buy and use beauty products because they believe that those products will help them achieve the goals that have to do with their value. Therefore, the value plays a pivotal role in individuals&quot; consumption behaviors and acts as the primary cause of consumption.<BR>&nbsp;&nbsp;Behavior is considered as one of the factors which have a direct effect on the purchase decision along with the value of shopping. Recently, conviction(faith) and emotion have been combined to form the behavior, and the purchase intention or behavior are considered to be determined accordingly. Generally, consumers develop the behavior by forming a behavior toward products unconsciously or treating the information about product consciously. In other words, they form the behavior through the emotional learning process and perceptional learning process, and this behavior is deemed to be an important concept along with the value of shopping in relation to the purchase intention.<BR>&nbsp;&nbsp;Therefore, the purpose of this study was to figure out the effective responsiveness in terms of customers&quot; selection of beauty salon depending on the value of shopping and the type of window display in an attempt to come up with marketing strategies, like establishing efficient visiting strategies for beauty businesses or distributors and encouraging a reasonable and rational consumption behavior for consumers.