20~30대 여성의 수입화장품 선호도와 구매행동에 관한 연구

A study on 20 to 30 women Preference for Imported Product and Purchase Behavior of Imported Cosmetics

&nbsp;&nbsp;1. When inquiring into trend of preference on imported cosmetics, it showed rather high preference. Imported good shows rather high result in functional preference, a property of favoring imported goods with color, design, durability, and satisfaction, in other words, consideration on product’s quality, etc and continuous management and service for consumers, etc.<BR>&nbsp;&nbsp;2. In this study, chief age group of surveyed were 20 to 29 years old, and preference was high as academic background of surveyed was high, as occupation was professional, and for monthly income 1 million KRW to 2 million KRW occupied the most,<BR>&nbsp;&nbsp;3. For the result of spending habit on cosmetics according to preference on imported cosmetics, department store had highest result in purchasing location of the cosmetics, most of surveyed have experience of using imported cosmetics, and fragrance and body care product among cosmetic’s kinds had the highest preference. For preferred manufacturer, French product was favored the most.<BR>&nbsp;&nbsp;In this survey, stereotype that imported cosmetics are luxurious goods was shown clearly as most of imported brands preferred by women in Korea were sold in department stores.<BR>&nbsp;&nbsp;4. Inquiring into distribution of purchasing behavior on cosmetics, relatively many had planned purchasing behaviors which involves pre-researching before purchasing, checking how to use, manufactured date, and expiration date when purchasing, checking quality versus the price, and reconsidering if the price is higher than expected.