미용실 프로그램의 다각화를 통한 마케팅 활성화 연구

A Study of Activate on Marketing toward Multiple program on Hair Salon

&nbsp;&nbsp;The purpose of this study is to examine recognition, preference, recommendation, possibility on development by cosmetologist who has experienced over 1 year.<BR>&nbsp;&nbsp;The major findings are as follows :<BR>&nbsp;&nbsp;1) The types of the cosmetology program are hair trand(cutting, permanent wave, dying hair), hair clinic(including scalp), makeup, wedding, nail care and sales education.<BR>&nbsp;&nbsp;2) Adding service or option is included nail care, hair clinic, gift as some product.<BR>&nbsp;&nbsp;3) On the question of recognition and reaction of the cosmetology program, major was satisfied. Cosmetology program is needed multiple channel for accept client&quot;s needs. Many hair deginer think the possibility of the future on cosmetology.<BR>&nbsp;&nbsp;4) On the problem of the hair salon, the hair designers think the lack of education, non-develop the new cosmetology program, superannuated of the equipment.