여성의 헤어스타일 선호와 성격유형의 상관성 연구

Relationships Between Women’s Hair Style Preference and Personality Type

  The purposes of this study were to find the difference of preference for certain hair style on personality types. Personality types were identified using Myers-Briggs Type Indicator (MBTI). The data were collected from 197 female student in Women"s College. Especially, women"s college students who are sensitive to fashion trends, want to show their various desire to beauty and individuality by expressing their unique hair style to personality type. The purpose of this study is to understand both attitude of women college students toward the preference for hair style and to obtain basic material for beauty industry which can satisfy their desire sensitive to fashion trend by analyzing their appearance recognition to themselves and clarifying the preferred hair style according to personality type.