부동산중개의뢰인의 중개사무소선택속성에 관한 연구

A Study on Brokerage Office Choice Attribute of Real Estate Intermediation Client

&nbsp;&nbsp;1. CONTENTS<BR>&nbsp;&nbsp;(1) RESEARCH OBJECTIVES<BR>&nbsp;&nbsp;As competition in the real estate brokerage market is expected to intensify, this study intends to look into the criteria by which a client chooses a real estate agency and to develop a new model for agency selection, in an effort to prepare solutions for an agency to gain an advantage over other competing agencies and differentiate itself from them.<BR>&nbsp;&nbsp;(2) RESEARCH METHODS<BR>&nbsp;&nbsp;Difference analysis and One-way ANOVA through the mean and standard deviation of variables<BR>&nbsp;&nbsp;(3) RESEARCH RESULTS<BR>&nbsp;&nbsp;Clients tend to choose real estate agencies according to the reliability of representatives, location, efficient handling of requests, the establishment of service warranty, and satisfaction with their service. Clients also take into account the characteristics of representatives, the environmental characteristics of agencies, the quality of service, the relationship between representatives and employees, and the characteristics of agency management as a whole.<BR>&nbsp;&nbsp;2. RESULTS<BR>&nbsp;&nbsp;(1) For the characteristics of representatives, clients think the most important factor is their reliability: for the environment characteristics of agencies, location was considered most critical. When it comes to the quality of service, clients value representatives&quot; service attitudes the most. While satisfaction with the service was thought most important in the relationship between representatives and employees, clients perceive a reasonable cost as the most important element in the characteristics of agency management.<BR>&nbsp;&nbsp;(2) For the difference between the characteristics of agencies that clients choose, the biggest gap was shown in the environmental characteristics of agencies, followed by characteristics of agency management, the quality of service, relationship between representatives and employees, and the characteristics of representatives.<BR>&nbsp;&nbsp;(3) There was a significant discrepancy by gender in the quality of service whereas there is no distinct difference in the selection of agencies by education level.<BR>&nbsp;&nbsp;(4) While no different was found in clients&quot; perception of the importance among the characteristics of representatives, those of agency location, and those of agency management, there was a significant gap between the quality of service and the relationship between representatives and employees. No distinct different was seen in the selection of agencies according to transaction types. Although there was no difference in the perception of the importance of representative characteristics, service quality, relationship between representatives and employees, and agency management, when selecting by the number of transactions, a significant discrepancy appeared in the environmental characteristics.