유행 몰입도와 의복색 태도와의 관련성 연구

A Study on Relationship between Fashion Involvement and Attitude toward Apparel Color

&nbsp;&nbsp;The purpose of this study was to search the relationship between fashion involvement and attitude of apparel color.<BR>&nbsp;&nbsp;As a result of analyzing fashion involvement, influential factors were derived as fashion advising form, fashion pursuing form, independence pursuit form and acting form. Female were higher than male in fashion pursuing form and male were higher in acting form about fashion involvement.<BR>&nbsp;&nbsp;As a result of analyzing attitude of apparel color, becomingness, utility and popularity were derived as influential factors. Females considered becomingness more than males in attitude of apparel color.<BR>&nbsp;&nbsp;Fashion involvement and attitude of apparel color were regular correlation in general. Fashion advising showed r=.393 correlation to trend color involvement and r=.307 correlation to apparel color coordination. Fashion pursuing showed r=.356 to trend color involvement and r=.358 to apparel color coordination. The more fashion advising and fashion pursuing were observed, the more consideration about trend color and coordination were carried out.