성과 연령에 따른 베개의 사용과 만족도

The Use and Satisfaction of Pillow by Gender and Age

&nbsp;&nbsp;The purpose of this study was to investigate the use and satisfaction of pillow. The subjects for this study were 500adults that live in chung-cheong province. The data were analyzed by using the SPSS WIN pacage.<BR>&nbsp;&nbsp;The results of this study were as follows; The most of subjects were generally satisfied with their pillow that they use currently. Also, they think that pillow affects the quality of sleep and they prefer to various funtional pillow for their sound sleep.<BR>&nbsp;&nbsp;They show the difference of evaluation creterior when they buy the pillow, satisfaction with use and intent to purchase of funtional pillow according to sex, age, a posture of sleeping.<BR>&nbsp;&nbsp;So bedding products should be required market segmentation strategy based on demographics.