남성잡지의 미용제품광고에 나타난 신체가치 분석

An Analysis of the Body values on Cosmetics Advertisements in Men’s Magazines

&nbsp;&nbsp;The Purpose of this study was to investigate the body values expressed on cosmetics advertisements in men&quot;s magazines. Total 138 illustrated ads from 2 men&quot;s magazines were analysed and the methods used were the contents analysis. The results of this study were as follows.<BR>&nbsp;&nbsp;1. For the major body values in men&quot;s beauty product advertisements, imported products and functional cosmetics were the highest ratios 2. As a results of the visual elements in men&quot;s beauty product advertisements, 20&quot; aged youth and white males models were the highest ratios. And a physical representation of the face-centered was more than taking up the majority 3. As a results of the verbal element analysis in men&quot;s beauty product advertisements, youth and health was the most important psychological value.