중소기업 전자무역 정보혁신수용에 따른 수출경쟁력 결정요인 분석

An Analysis on Export Competitiveness for Information Innovation Acceptance of e-Trade in Small and Medium-Sized Firms

&nbsp;&nbsp;The Electronic trade is a worldwide phenomenon. This paper investigates the determinants of export competitiveness for information innovation of electronic trade in small and medium-sized firms. A survey questionnaire was sent to 150 small and medium-sized firms in Korea, and 108 usable responses were obtained. The 108 samples are analyzed with TAM(Technology Acceptance Model).<BR>&nbsp;&nbsp;Multiple regression results show that e-trade factors are positively affected by overseas export marketing, trade practice and small and medium-sized globalization, e-trade infra-factor. However, manager&quot;s information do not affect in information innovation acceptance. Also, the result of this analysis showed that the information innovation acceptance as independence is statistically significant.<BR>&nbsp;&nbsp;This article suggests that analysis of the effect of electronic trade on information-innovation-acceptance should take account of the export competitiveness in small and medium-sized firms.