The image or meaning related to consuming a cultural product is dependent on the societal context where the product is consumed. Cultural products include all consumable objects in human society, even a geographical area. People with money and time travel other countries and cities. They consume a place, or a cultural product, and bring home some pictures and souvenirs as a trophy. The city of Santa Fe is generally regarded as a very luxurious cultural product in America. The consumption of Santa Fe as a cultural product provides the consumers with a meaning which is different from that related with the consumption of Disneyland.<BR> This essay compares the image of Santa Fe in three countries-America, Japan, and Korea, and explores how the name of the capitol city of New Mexico and the image attached to it were used and consumed in Japan and Korea in the early 1990s. Through this comparison and exploration the essay finds out that the main motive for importing cultural products from a foreign country is to satisfy the local needs.
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